Igniting the Chiropractic Grassroots

To get people excited about Chiropractic in your community you must have two ingredients.

First, you must have a passion for and excitement about chiropractic and its potential to help people yourself. Second, you must find your method to communicate your enthusiasm and excitement to others.

I believe all of us as chiropractors have at one time or another been excited and passionate about what we do. I myself am celebrating my 33rd year as a chiropractor and I can truly say I am excited about what we do and am enthusiastic about our ability to change people’s lives for the better.

In a world where chiropractic is completely misunderstood by the masses, where insurance fights us tooth and nail and where there is hardly time to be running a practice while juggling the demands of family, one can understand loosing ones passion and excitement. Yet, when you have a patient tell you their headaches are gone, their pain of years are gone or thanks to you they do not need surgery, you remember our reason to get excited.

One of my favorite true stories was told to me by a fellow chiropractor several years ago. He had a patient come to him with hiccups. They were so bad and would never stop that he had to sleep in a lazy boy recliner half up. He could not lie down or the hiccups would cut his air supply. He was scheduled for surgery. They were going to cut the phrenic nerve to the diaphragm. After ¬¬three adjustments his hiccups of 7 years stopped. That is something to get excited about.

To get the message to the masses you need to create methods to reach them. My favorite method, and it is the one that helped me build my own practice, is to do lectures. There are literally 100’s of groups in your town that would be interested in workshops, lectures, seminars or programs on a subject related to health.

To reach the most number of groups you need to have topics of interest. Without a doubt more people are interested in weight loss, arthritis, women’ health problem, digestive troubles, insomnia, fibromyalga as well eliminating chronic pain.
The more subjects you can talk on the more groups will have an interest in your subject. Various groups including my own company David Singer Enterprises sell these lectures.

To find the groups in your community to contact, you can get a list of organizations from the Chamber of Commerce, the public library and out of the yellow pages. When contacting them make sure to inform them that as a community service you are making available workshops on different topics to improve the health of those who live in your area.

Inform them the programs are free and your schedules allows only a few programs each month so they should let you know their interest before your schedule fills up.

You can also pass your enthusiasm to your existing patients by telling them your purpose, passion and results you have seen with others. If you let patients know you want to help as many people as possible and that their help in referring people is appreciated, they will send them.

You ask for help and your patients will help when they know you truly care.