Biggest Problem Facing Chiropractic Today!

Biggest Problem Facing Chiropractic Today

There are two big problems facing chiropractors. Those are obtaining more new patients, and removing their financial barriers to care. We will offer solutions to both problems in this article.

New patient marketing has to do with you getting people to talk to about what you do and how you can help them. If you don’t ever speak to people about what you do and how you can help, then no one will know to come to you.

Referrals are nothing more than patients telling others about you and what you do. Marketing is you doing the same thing except for yourself. The more people you meet and tell how you can help them, the more new patients you get.

You can meet people by doing lectures, health screenings, in office workshops or by offering free consultations to the families or friends of your patients. Talk to 10 new people a week and describe how you can help them and your practice goes up.

Once you get new patients you need to handle their ability to pay for your care. There are two ways to make your care affordable. You can either lower your fees or put people on payment plans they can afford. Most doctors are reluctant to let patients pay a fee they can afford on a payment plan for fear they would drop out of care and never pay their balance. However, by using outside financial institutions you can give your patients the care they need and still get paid.

Care Credit found at www.carecredit.com is a third part patient financing solution. CareCredit pays the practice up front less a small merchant discount fee.

Then there is Healthcare Payment Solutions. They will pick up and provide financing for all patients denied by Care Credit and charge 6% to the patient. Contact them at www.healthcarepaymentsolutions.com and again mention the “chiro legal action fund” and they will donate $100 to our legal fund when you register.